Proxima

Proxima is a predictive data intelligence platform designed to improve customer acquisition and marketing performance for consumer brands. It leverages a proprietary Commerce Graph, encompassing over 73 million buyers and 2,000 ecommerce brands, to provide actionable insights. This helps brands generate quality ads based on real conversion data rather than generic AI prompts.

The platform focuses on eliminating creative churn by providing teams with strategic intelligence about what creative directions to pursue based on observed consumer behaviors. By analyzing preferences, buying behaviors, and aesthetic affinities, Proxima guides marketers in crafting effective ad campaigns that resonate with their target audiences.

Proxima offers a Conversion Intelligence Layer, which is free to access in order to strengthen its ecosystem and provide broader visibility into consumer response to various marketing strategies. Users gain tools like creative briefs, storyboard guidance, and recommended testing angles to boost the effectiveness of their advertising efforts.