Papercup

Papercup is RWS’s AI dubbing orchestration layer, designed for TV, film, and digital content localization. It combines AI technology with human expertise to deliver high-quality dubbing and voice solutions at an enterprise scale. This allows organizations to accelerate localization processes while maintaining brand safety and compliance standards across complex global distribution environments.

The platform supports a fully managed workflow that includes transcription, translation editing, voice selection, and audio engineering, ensuring professional-quality output that is suitable for various media platforms. With features like automatic speaker detection and emotional tone preservation, Papercup offers a unique solution for media organizations looking to engage global audiences with localized content.

Papercup enables faster release cycles, allowing businesses to launch time-sensitive content quickly and effectively. This flexibility leads to enhanced ROI and expanded global reach. By integrating AI and human oversight, the service ensures that localized versions resonate naturally with local audiences while preserving the original speaker’s voice and emotional nuances.