Firsthand

Firsthand is a platform that provides AI-powered Brand Agents, enabling brands to engage consumers with their expertise in real time. The Brand Agents help brands connect with consumers directly by delivering relevant information at the right time, enhancing decision-making and driving action.

Firsthand primarily caters to marketers and publishers, helping them enhance consumer engagement and streamline their marketing strategies through personalized interactions.

Brand Agents dynamically surface content and information based on consumer behavior and preferences. They analyze user actions in real time to provide targeted recommendations and insights that guide consumers along their journey.

Marketers can access rich transcripts of consumer interactions which offer valuable insights into customer behavior, preferences, and engagement patterns, allowing for smarter marketing and business decisions.

Firsthand employs advanced encryption and strict access controls to maintain data privacy and security. Their Lakebed™ system facilitates secure data sharing without compromising control over data ownership.

Yes, Firsthand provides brands the ability to define the scope and application of AI within their strategies, ensuring that AI aligns with their branding goals and marketing objectives.